Online business development. Business promotion in social networks: from dialogues with the client

How to control your content on social networks and be one hundred percent sure that after your publications you will not be fired / condemned or misunderstood? How to manage social networks? How to arrange social networks? What can be posted, and what will go against yours?

I have developed a checklist of 3 simple steps that will allow you to easily answer all these questions. This is a strategy for building your online brand, namely a brand on social networks: a profile on VK, FB, Instagram and others social networks.

The purpose of the page in the social network

A task. First, determine the end goal of your page. Answer the simple question: “What do I want from my brand?”. I'll bring my example: I'm a businessman. I have a number of my own projects, in particular, educational project.

More than 1,000 people visit my Facebook page every month, some of which are new audiences. My interest is that in the course of a cursory study of my page, the first thing they learn is . Then they went to the project page and would subsequently be interested in its products. In the future, this can turn either into a direct sale (a person became interested and purchased a course), or into an indirect one (recommendation to a friend).

Thus, my ultimate goal of an online brand (social media pages) is to promote my own projects in order to generate additional sales.

Having defined such a clear goal for myself, later it will be fully reflected in all my social media policies: posts, profile picture, cover, subscriptions, etc.

For example, you are an HR director of a company and would like to use your page to promote the company's employer brand in order to attract the best candidates. Or you are a startup and would like to completely devote your page to a new project, which would talk about its prospects and attract the attention of the audience, including potential investors. Attracting investors and the best candidates will be the ultimate goals in these two cases.

Profile message

Next, once you've decided on your online brand goal, define the "meta message" you need to convey to your audience in order to achieve that goal. That is, how your audience should see you in order for the planned plan to be realized.

This is not just a task, and as a rule, very few people manage to answer right off the bat. Here, first of all, knowledge about your target audience, their needs and "pains" is required.

In my case:

1. It is important to emphasize that I am a networking expert, not just another coach. personal growth. The audience is fed up with the pseudo-experts being told they know exactly how to make a million dollars in five seconds. Therefore, it is important that my page immediately demonstrates expertise and wins over the target audience.

As a rule, photos with large audiences, cool sponsors on rollups and serious clients in the feed are enough to complete the task.

2. Another task would be to highlight the transfer of personal qualities, such as openness, friendliness, charisma, confidence - all those basic qualities inherent in a real networker. A good specialist should do this himself, and not just teach.

Returning to the examples already created in the previous paragraph: For the HR director, the following messages are suitable:

• friendly team at the company
• socially oriented brand
• strong corps. values, etc.

For startups:

• good ones financial indicators at the start
• positive customer feedback about the product
• recommendations from opinion leaders

Page Values

The final step is to determine the values ​​that will be superimposed on your page, in accordance with which you will make life-changing decisions. For example, post a photo in a swimsuit or not.

Values ​​are those qualitative characteristics of your page (photo format, video quality, feed, etc.) that you need to follow.

For example: I need my feed to “radiate” exclusively expertise on the topic of networking and its associated ones.

• Posts with funny meme pictures, reposts of interesting TV shows are unlikely to work - they will only blur the perception of me as a specialist in the eyes of my target audience.
• photos with large audiences, cool sponsors on rollups and serious clients are more preferable. High-quality photos taken with a professional camera from my performances, where I am on stage with a microphone, are also more suitable.

High-quality reviews of books on my subject and reposts of reviews of our classes from course participants will also only bring me closer to the formation of the correct “meta-message”, and subsequently to the achievement of the ultimate goal - an additional influx of customers.

And to become open and charismatic in the eyes of the target audience, you can add a few smiles and open poses to the main album, plus choose the right few moments from the video interview with my participation.

Thus, values ​​serve as a kind of guideline for us and at the same time a limiter when creating content on the page, and at the right, controversial moment, they help us make the right decision.

Obviously, a set of values ​​follows from the previously formulated goals and messages of our brand in the social network.

Summary

Creating the right one and, most importantly, in social networks, in fact, does not depend on a huge number of verified steps, involved experts and advice from friends, but only on 3 simple steps: goal, message, values.

The main thing is to give these points due time, and then any task assigned to your page (increasing company sales, increasing brand awareness, attracting sponsors / employees, etc.) will be easily implemented.

The phrases “doing business in social networks”, “how to make money in social networks” and the like have become very popular recently. So what is really making money on social networks, how to run a business on social networks and in particular a business on Facebook?

These rules, which we will talk about in the article, are suitable for any social network. But some points, perhaps, will be more relevant to the Facebook network, which is gaining popularity among the Russian-speaking audience of the Internet. Since I “hang out” most of all there, I will speak based on this network.

"Like this???" - you ask. - That's how!

Your task is not to run after those friends that you are interested in as potential partners.

Your task is to become interesting for others and position yourself as an expert in the niche in which you develop your business.

You must become a magnet free ad that will intrigue the reader. And any of your actions in the social network should attract attention and make a person want to go to your page to learn more about you, and possibly to your site, the link to which must be in your account.

So let's now take a closer look at how you need to behave in a social network so that it contributes to the prosperity of your business?

RULE #1:

DO NOT SPAM (or in other words, do not make your business proposal directly).

I will even say this - In general, NEVER make a business proposal within the framework of a social network.

No matter how beautifully and skillfully you design your message to a potential candidate, and even if you write a separate unique message to each of them - NEVER OFFER YOUR BUSINESS WHERE A PERSON WANTS TO JUST HANG OUT!

After all, the social network is a big party. And even such a “sharpened” network for business, like Facebook, is also just a hangout. But if you act skillfully, and even better, order Social Media Marketing on Prodex, then you can very significantly promote what you need there. For example, yourself :) Or, as it is fashionable to say now, your BRAND :)

Also, do not start communicating with a person only if you expect to make him a business proposal sometime “a little later”.

Very often lately, networkers have begun to adhere to this method: they are added as friends, write a welcome message, how glad they are to meet you, start asking leading questions (disguising this with a “sincere” desire to get to know each other better) and bring you closer to the moment when they make you their own. Business offer. It seems to them that in this way they identify needs, hahaha :)

But such communication always evokes insincerity. Communicating with such an interlocutor, you unconsciously feel that they want something from you. And you start to gradually switch to reverse gear. Well, when the interlocutor can no longer restrain his "sincere" desire to improve your financial well-being and with the same "sincerity" sends you a message about his super-project network marketing with great confidence that this is what you need, then you press the gas pedal with all your might and rush away from this “potential” MLM sponsor at your rear speed! :)

There are those who politely explain their refusal.

Oh, that's a terrible word! Again refusal!

Listen guys, do you need it? Hear, even on the Internet, another refusal? This method is even worse than working with the list of acquaintances offline. After all, on the Internet, people in addition still do not know you. And the fact that you wrote to a person, what a charming smile he has, does not make you friends yet. The person still doesn't trust you.

So remember this rule and move on to the next one.

RULE #2:

Don't post ANYTHING on your friends' walls! Nothing that the owner of this wall might not like.

- invitations to events

– some news of your projects

- an invitation to a super-duper MLM project (God forbid you from this!)

Well, if you want to congratulate a friend on the day of jam, send a postcard, write just a welcome text. You can also do this on the wall. Although…

I've always wondered why people usually say "Hello! How glad I am to meet you! Let's share our experience! After all, we are like-minded people and such smart people!" can't send a private message.

A few months ago, I watched a webinar of one networker about the Facebook network, where it was advised to write such appeals after the friendship was approved on the wall.

Result: in these few months, these similar “heartfelt” greetings on the walls have already become so boring! Moreover, when I see exactly the same messages on the walls of many people from one person, something like “Hello, my angel! Here are your wings, fly!” Well, you know! It's not very original to say the least! Everything must be done with the mind. Saving time is of course important, but not in this case.

RULE #3:

If you came to the Internet to do business, then you just need to THINK ABOUT YOUR BRAND! In other words, about the impression you make on a social network on your friends. In concept 2.0, according to which I personally build a business, BRAND is one of the three main components. Social networks also shape your image.

Of course, do not try to invent and invent the image of a super-hero and a super-professional, if you are not one. Be yourself! But if, for example, you smoke, you still shouldn't put in your profile a photo in which you puff on your favorite Marlboro :)

Or if you are a passionate Christian, or a Buddhist, or someone else, you don’t need to carry out furious religious propaganda on your page.

DO NOT fill in the "Religion" and "Political Views" fields.

Still, it is very intimate and individual, and you should not impose your views on these matters to someone. In addition, it is on the basis of religion and politics that the most terrible events occur in the world.

Also, you should not create a brand of an ardent activist, a fighter for the truth and a person who does not miss a single discussion.

It is certainly necessary to comment on the various events of your friends, but do not stoop to a senseless argument, remain tactful and calm in any situation. A sense of humor is welcome, but in this, too, know the measure so that your random joke does not offend the interlocutor.

RULE #4

DO NOT ADD everyone as a friend.

Very important rule. In any business, and even more so in the Internet business, you need to know your target audience (TA). Coming to social networks, we also need to understand who our target audience is and add its representatives as friends.

Although social networks still take place to be a slight deviation from this rule. But only a small one. Adding friends on social networks is not as strict a process as, for example, determining the target audience for your newsletter and funnel site.

But always stick to one main rule - add only those who are interesting to you! When adding a person to your friends list, do not think about whether this person can become your partner or not.

Just communicate and enjoy it. Sometimes one common interest can bring you closer to a person so much that you become true friends. And sometimes partners.

RULE #5

TREAT people the way you want to be treated.

This is a fairly well-known truth even without my article :) I will not tell you now that, in principle, it must be observed in any area of ​​\u200b\u200byour life. After all, I undertook to tell you about social networks, so I will limit myself to them, and I will not lecture you :)

Moreover, I am sure that every reader of my blog in his life observes this principle or rule, call it what you want.

So, if you want to perform some action in relation to your friend in a social network, always first think about how you would react to this action in relation to you.

You have created a group on Facebook and naturally want to promote it as quickly as possible. Of course, the logical solution in this situation would be to start adding all the friends in a row from your list to the group. And the more the better!

And then WARNING! Do not hurry!

Think first, how would you perceive the fact that you were added to some group (and not very interesting to you) without your consent?

Many of these "inviters" at this moment are likely to exclaim: “Think! The group is not interesting, you can always leave by clicking on one link!

But gentlemen, listen! After all, you thus dispose of someone else's time, even if it is a second.

In addition, a person needs time to see if this group is useful to him or not, to familiarize himself with its description. Plus, remove from the mail all notifications that have fallen into his email box due to the activity of members who have already joined the group.

And in general, in your ordinary (non-Internet) life, you will not enroll your friend in some kind of interest club without his consent ... And even more so a stranger! But in social networks, we really are not friends with everyone who is on our list of friends.

So, I gave all these rules based on the social network Facebook, but I can say, and I think you will agree with me, that these rules can be attributed to any social network.

Almost every one of these rules refers to the rules of network etiquette, the existence of which cannot be denied. True, many people forget about it or do not want to admit that on the Internet we are the same as in ordinary life. We like it when we are respected and not neglected by our opinions and our feelings.

What impression is created by a person who, when communicating with you in real life, remains calm, tactful and unobtrusive? The best! With such a person you always want to cooperate and work together.

It's the same on the Internet! All this is only supported by Internet technologies :)

And finally, I want to say:

If you follow the rules when working in social networks, which I told you about in this and in the first part of the article, then you definitely will not have the question “How to do business in social networks correctly? To never annoy, not to offend, not to repel, but only to attract and inspire respect for you as an expert and professional!”

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How to choose a niche and start an online business from scratch? How much can you earn if you create an online business? How to start promoting a business on the Internet without investment?

For some, the Internet is a way of entertainment, communication, obtaining information, for others - workplace. Earnings in the network is available to all categories of the population– private entrepreneurs, housewives, pensioners, students and schoolchildren.

There are thousands of ways to monetize the Internet. You don't even have to have your own website to earn a steady income. The main thing is the presence of desire and free time.

This is Denis Kuderin, an expert of the HeatherBober magazine on financial topics. I will tell, how to start an online business, what ways to make money online exist, how to choose a niche for entrepreneurship and what are the features of modern online business.

We read to the end - in the final you will find life hacks and tricks for a novice entrepreneur, as well as an answer to the question, how much can you earn by starting a business from scratch.

1. Business on the Internet - earnings for the "lazy"

The Internet is a territory of unlimited opportunities for those who want to work for themselves and receive a guaranteed income that does not depend on economic crises, the dollar exchange rate and the availability of initial capital.

Thousands of people are doing it right now. They are already made the Internet a source of real financial independence. If you want to follow their example, this the article will help you choose a direction and equip you with useful knowledge.

But I want to warn you in advance - the word "lazy" in the title of the section, I did not accidentally put it in quotation marks. There is a persistent philistine opinion that those who are too lazy to look for a “normal job” go to the Internet in search of earnings. As if the network is a habitat for idlers, lazy people and projectors, almost alchemists looking for the philosopher's stone.

I dare to assure skeptics - this is a fundamentally wrong point of view. I myself experienced this attitude from friends and family members when I left the "normal" work in the network.

I still encounter bewilderment and skeptical grins, especially from representatives of the older generation.

But on the other hand, relatives and friends don’t need to prove anything else - they already know in general terms that my earnings are quite enough for a comfortable life, that they are no less stable than earnings from a “real job”, and they treat work in the network quite adequately.

I will list all the advantages of doing business on the Internet:

• a wide range of destinations for commercial activities – realize your talents and abilities, depending on their availability;
• you work exclusively for yourself, and not "on the uncle";
• you are not tied to the workplace– work how you want and where you want: at home, in an Internet cafe, in a co-working space, in Thailand;
• working hours are not fixed– if you want to work from dawn to dusk, if you want 2 hours a day;
• weekends and vacations are your own;
• you do not have bosses and strict rules: want to change the direction of activity - please;
• income is unlimited- it all depends on your abilities and ambitions.

Working on the Internet, you become the master of your life. The feeling of freedom, when you move from a normalized working day to a free schedule, cannot be compared with anything.

But it is important not to confuse freedom with slovenliness. Money will not fall into your wallet on its own - just because you declared yourself a freelancer or Internet entrepreneur.

You still have to work hard and persevere. A lazy person is unlikely to be able to achieve more or less noticeable results on the network. Disciplines for working on the Internet require no less, and even more than for office and production labor. The lack of external control for novice moneymakers is often the main problem.

Is an initial investment required? Look at what you are planning to do. If you open an online store or launch a startup that requires full promotion, you cannot do without initial capital. If you plan to sell your skills and abilities online, investments are not required.

One more warning: Internet entrepreneurship is not for everyone. There is no guarantee that the investment of money and time will definitely pay off. I know people who, after a couple of years in Internet commerce, went back to the office for a stable salary. I am also familiar with those who earn millions online.

But if you are sure that an online business is your way, then doubts are gone! We choose, and we begin to patiently, consistently and measuredly move in the right direction.

2. TOP 5 ideas for starting an online business

In fact, there are hundreds of ideas for starting a business. And each of them has every chance of becoming super-profitable.

For example, no one could have predicted that the launch of the world's first global social network " facebook» will do Mark Zuckerberg the youngest billionaire in US history.

And the creators Google” (two Stanford students) even wanted to abandon their project at first, because it distracted them too much from their studies at the university.

Our top five includes most popular destinations which have already proven their commercial potential. These ideas definitely work - if you can implement them correctly.

Idea 1. Opening an online store

Now almost all companies have an Internet resource. Even if the main profile of the company is offline sales, an additional way to sell goods will never be superfluous.

Some companies started as small offline stores, and then turned into giants of online sales.

Those who already have an online store know how important it is for success professional approach to website development. Having a quality product to sell doesn't guarantee success.

We have previously written a detailed article on the topic, I advise you to read it.

Idea 2. Creation of an Internet marketing agency

Online stores sell, and marketing agencies help them do it. Launching even a single advertising campaign The internet is for professionals.

Even a brilliant advertising idea won't resonate if you don't know How Internet Search Engines Work, why you need advertising in Yandex and what is SEO promotion. All this is done by marketing agencies. The demand for them is stable, and the payment for services is high.

Just a couple of days ago, a friend of mine - a successful entrepreneur, owner of an online store selling expensive heating equipment - asked if I would recommend him a good site promotion specialist. I advised why not help a good person.

How is online marketing different from regular marketing? There are many differences - this is a higher level of interactivity, and the possibility of targeting (selection of the target audience), and other prices for services.

What does it take to set up such an agency?? Understanding the basics of Internet marketing and the desire to develop. The industry is relatively new, there are few professionals. The Internet environment is constantly changing, and with it, marketing methods are changing. Those who follow trends and are not afraid of experiments win.

Idea 3. Consulting services

If you are professionally versed in at least something, no one will forbid you share experience with others for money. Lawyers, accountants, teachers, business practitioners and theorists, cooks, designers, etc. are engaged in the provision of remote consulting services on the network.

Skype consultations will require you only knowledge and time

Consultations will be more expensive, the higher your level as a specialist and teacher. In addition, the Internet allows you to train a group of people who want to remotely immediately in the format of an online conference.

You will find even more answers to the question: "" in the article of the same name on our website.

Idea 4. Website promotion

The creation and promotion of websites is another popular area of ​​individual entrepreneurial activity. To create and promote Internet resources, you need to have an idea about HTML layout, types of engines, hosting and domains, and creating templates. But do not be afraid of these words if they are unfamiliar to you - understanding comes with experience.

Owners of online stores and other commercial portals rarely promote sites on their own - for this they hire specialists.

Idea 5. Preparing content for websites

Each site needs to be filled with unique content. Moreover, in order for the resource to be successfully ranked in search engines, content needs to be updated regularly. This is especially true for information sites, but it is also true for other formats - blogs, online stores, sites for the provision of services.

If a potential client comes to the site of a beauty salon and sees last year's New Year's greetings to clients in the "News" section, trust in such a resource immediately disappears. If the owners are too lazy to update the information sections for customers, then the rest of the services will be of the appropriate quality.

A similar attitude to the resource will be in the event that the site has a bad design, illiterate product descriptions and template information about a “dynamically developing company” and a “team of professionals” on the main page.

Conclusion: Websites need professional content. And it is supplied by freelancers: designers, copywriters, technical specialists. Their services will be in demand as long as the Internet exists.

In addition to the ideas listed above, there are dozens of others - making money in social networks, creating a channel on YouTube, etc.

Business idea comparison table:

If you want, then we have a publication on this topic.

3. How to start an online business selling goods from scratch - a step by step guide

The basis of economic relations between people has always been buying and selling. Therefore, most entrepreneurs on the Internet operate in a proven and reliable way - they open an online store.

To do this correctly, use a step-by-step algorithm.

Step 1. Choose the direction of trade and prepare a business plan

If you do not have an investor, the initial purchases will have to be made with your own money. There is another option - your online store will act as a kind of intermediary between the buyer and the wholesaler. But for this you need to work quickly and establish contacts with suppliers in advance.

On the Internet today you can buy almost any product. There is competition in all trade niches. So choose your direction wisely. The following are in stable demand: cosmetics, health and body care products, natural products, children's products, coffee and tea of ​​exclusive varieties.

If you have a product that has no analogues, that's great. But first you need to find out is there a demand for it.

I have a friend who sells elite feed supplements for sports horses. It would seem difficult to come up with a narrower niche - but no, there are several such stores in the network.

So my friend takes it to others - he has his own natural production, raw materials based on Altai herbs, and the products are tested by veterinarians and horse breeders.

Read about it in a separate article.

Step 2. Testing the chosen niche

Niche testing reduces risk and gives you a general idea of ​​the demand for your product.

How to test? Watch the video:

Step 3. Create a portrait of the ideal client

Did you know that more than half of all sales in the network are in Moscow and St. Petersburg? Or that 70% of all online shoppers are women?

A businessman must smell his customers a mile away. Take into account age, gender, geography, interests, ability to pay, even the level of education.

Defining your ideal audience is the key to sales success

Knowing the audience, you can set up effective targeted advertising that hits right on target.

Step 4. Ordering a website

Creating a website is not an expense item that you should save on. If funds allow, order the development of design and the launch of a resource in a professional studio. Specialists will make the site quickly and efficiently, at the same time they will help with the initial content.

Well, if you want to know - check out the article that we specially prepared earlier.

Step 5. Registering a business with government agencies

E-commerce - official entrepreneurial activity . Choose the format yourself - IP or. easier and cheaper. The state fee is at the time of writing the article 800 rubles.

You also have to:

• choose the main type of activity;
• prepare a package of documents;
• submit an application to the Federal Tax Service;
• get a certificate of an individual entrepreneur.

Some types of goods require special permission to trade.

Step 6. Run ads

Another item of expenditure, saving on which is more expensive for yourself.

professional marketing campaign – wide market coverage guaranteed. And then, without advertising, only a few will find and notice your store. And you can't do business on random sales.

Step 7. Get profit and analyze your business

First customers, first profits. Do not rush to rest on your laurels. At the initial stage, feedback is very important: do not hesitate to ask customers how they found you, why they chose your store.

Continuously improve functionality and customer service based on feedback. Don't chase super profits right from the start. Attract customers with discounts, bonuses, promotions and partnership offers.

Avoid the mistakes in this video:

4. How to Choose a Niche to Start an Online Business – 5 Useful Tips

The key success factor is the right niche.

Expert advice will help determine the direction.

Tip 1. Analyze the demand for products

The easiest way to find out the level of demand for products is to analyze the number of keywords for different products in your region using a statistical resource wordstat. So you will know the level of consumer interest in certain products.

If the product you sell online can be bought for the same (or lower) price in a nearby shop around the corner, the online store loses its relevance. We'll either have to change the range, or reduce prices.

Keep track of fashion trends, fan hobbies, latest innovations, hits of the season.

A recent example: School craze around the world spinners- spinning toys How much the sellers of this product earned at the peak of its popularity, not a single statistical resource will tell. One thing is clear - this is a huge amount of money at minimal cost.

Tracking such trends is a skill that all businessmen should have.. Ideally, you should catch ideas even before they start to talk about in the media, forums and social networks.

Seasonal goods - seasonal income. The ideal store is one in which the assortment is in demand all year round.

Of course, this does not apply to clothing stores, where the offer changes with the change of seasons.

Avito is a kind of test platform for studying consumer demand. If a trial batch of goods quickly finds its customers, it means that the product is popular and in demand, and the consumer market needs to be saturated.

5. How to Succeed in an Internet Business – Tricks and Life Hacks for a New Entrepreneur

And a few more tricks and life hacks for any business.

Read and remember - it really helps.

Life hack 1. Read literature on management and marketing

Practice must be supported by a scientific basis. There is a lot of useful literature that will increase sales at times and help to establish effective management business processes.

Examples of Good Books - Philip Kotler Marketing Basics", Seth Godin" purple cow", Phil Barden " Marketing hack».

Life hack 2. Study the biography of successful businessmen

Nothing motivates better than the biographies of successful businessmen. Almost everyone who is in the TOP of the richest and most successful businessmen of our time has achieved status and wealth on their own. Use the experience of senior comrades, learn from their mistakes.

Life hack 3. Follow the development of competitors

An experienced businessman uses competitors for his own purposes - he studies them, adopts the best, analyzes their mistakes and successes.

Isolation in business is like blindfolded running: dangerous and unpredictable.

Life hack 4. Look for like-minded people

Working in a team is always easier. If everyone is responsible for their own area of ​​work, the head hurts less, and productivity is higher.

Show all content

- I did not understand! I allocate money monthly big money! To promote your business on social networks! Why do they grow so slowly?

Literally with these words, a client came to our office, for whom we manage groups in social networks.

We run groups. We develop posts in them, respond to comments, clean spam, but do not attract customers to them.

We explained to you at the very beginning that it is difficult to promote a business in social networks through a commercial group without an advertising budget, especially your area.

- Well, yes! But I still don't understand why they grow so slowly. I allocate money.
- Okay, let's do it again...

Typical situation

As you understand, gentlemen, readers, this is a typical situation between a client and a customer. And, unfortunately, sometimes you just come across “bulletproof” people who find it very difficult to convey information, no matter what communication skill you have.

So, Michael. Business promotion through social well-known networks is divided into 5 stages:

1. Choosing a social network for business;
2. Choice ;
3. Creation of a group in a social network;
4. Group management;
5. Attracting clients to the group.

1. Choosing a social network for business

- Let's start with the first and most important thing that we have already done with you, but still let's repeat.

In contact with

The audience is mostly young. Accustomed to entertaining content, lots of free prizes and more.

But this does not mean that there are no adult, solvent clients in this network, they are, just to a lesser extent than young people, who, by the way, actively comment and willingly participate in contests and other interactions.

classmates

- This is when you buy an advertising post in an already promoted group in your city, offering to join your group or perform any other action.

You can do this for some kind of bonus (discount or gift). All contests (for example, subscribe and win a prize) only get big by buying posts in other groups or from so-called opinion leaders. For example, we use the Sociate exchange for this.

Increasingly, business owners are looking at social networks. What is the reason for such a frenzied growth of interest in promoting a business through social networks? In order to answer this question, it is enough to look at the statistics of the VKontakte site, posted in the public domain on the LiveInternet resource.

As we can see, about 57 million users visit this resource per day. And during the peak months (in winter) the number of visitors reached 60 million people! Hence the great interest. At the same time, the number of regular users is growing all the time.

Why do you need social networks: for presence or for increasing profits?

Webmaster Alexander is in touch. In this article, I will not write about any social network in particular. We will talk about more important things - about my approach to promoting a business through social networks.

Answer the question: "Why do you need social networks?" To be present in them or to earn on them? If you are just present on social networks and at the same time set the goal of increasing profits, then this article is not for you. If you want to scale your business and diversify your income, then this material will be your lifeboat in the ocean of social media.

Companies' mistakes when working with social networks

I want to tell you one story that is now found everywhere; You may have had similar problems as well. The owner of the company A *** suddenly found out that the business can be scaled through the VKontakte website and several other large resources: Facebook, Twitter, Odnoklassniki, etc. He seriously decided to take up this issue. Allocated an advertising budget of 10 thousand rubles. per month. I started to study materials on this topic and even made a beautiful group design. Then I found a person who promised that he would make a thousand subscribers for 500 rubles. And then the long-awaited day came when subscribers began to be added to his group. But there is still no activity and orders too! He tried to advertise in other groups, but there was still no result. As a rule, in this situation, interest in social networks ends.

Mistake #1
The advertising budget is extremely small! When launching a project on social networks, do not think that with a budget of 10 thousand rubles. You will get a bunch of orders and an endless stream of customers. The minimum budget with which I would advise going to the market through social networks is 150 thousand rubles.

Mistake #2
The man tried to do everything himself and as a result simply “leaked” the budget. If you have no experience in social networks, it is better to turn to professionals. From my own experience, I can say that when I started studying the field of social networks, more than 200 thousand rubles were spent on unsuccessful experiments. I think it is much easier in this case to work with professionals than to risk it yourself.

Mistake #3
For the promotion of the project, they turned to a dubious person who does not have his own projects in social networks.

Mistake #4
Wanted cheaper, but it turned out as always! If you are offered a thousand subscribers for 500 rubles, then with one hundred percent probability I can say that this will be cheating by “bots” or non-target subscribers. The cost of a subscriber at the moment starts from 2.5 rubles. per person and reaches 40–60 rubles!

These are the main mistakes that companies make when working with social networks.

TOP 5 rules for promoting business through social networks

Rule #1
If you decide to promote your business on social networks using an SMM company, then work only with those companies that have their own social media projects. For example, our projects have more than 3 million subscribers, and this allows us to promote a project of almost any complexity. You can apply through

Rule #2
Use branded design. It must be of high quality! There are many companies that make it for little money. As a rule, it costs 1000-1500 rubles. You can even find such companies using the usual VKontakte search.

Rule #4
Focus on one social network. Don't try to be everywhere all at once. Your task is to make a profit. Once you're on autopilot on one social network, you can move on to the next one.

Rule #5
Don't expect quick results! Social media marketing is hard work. You should not think that immediately after you make a group and order advertising, orders will fall on you. Customer loyalty must be earned.

P.S. If you have any questions about promoting the project in social networks, ask them in the comments. I'll try to answer everything as soon as possible. J