The most beautiful names of construction companies. How to come up with a brand name? Overview of online creative name generators

Creating a killer name is the starting point from which the life of a new company begins. A catchy and memorable name is powerful marketing tool, which forms the image and recognition. The process of creating a company name is called "naming" (from the English "to name" - to give a name). In this article, we will tell you how to come up with a brand name using the "golden" naming rules and popular online generators.

Many mistakenly believe that naming is exclusively creative work. But in addition to creativity and flight of fancy, the development of the name includes serious stages of research and analytical activities, which we will talk about later.

How to come up with a company name: stages, rules, techniques

If you are sure that you can pick up a sonorous, bright, original name in a couple of hours, then we hasten to upset you. Naming, as a marketing process, requires an extremely serious attitude.

The name of the company is like the name that is given to a person at birth and accompanies him throughout his life. In the psychology of relationships, there is a rule of 7 seconds - during this time a person forms the first impression of another person. The same goes for the company name.

Your target audience creates an opinion about a brand within seconds of first contact with its name. Therefore, it is important to come up with a company name that will attract attention and meet the following criteria:

• Easy to read and understand by ear.
• It is remembered and effortlessly reproduced from memory.
• Causes the necessary associations.
• Appeals to positive emotions, memories, sensations.
• It carries a set of values ​​close to the target audience.

These criteria are the same for the name of any company. It doesn't matter if you open an international corporation, an online store or a personal blog. The name of the company should be deliberate, original, sonorous.

There are 5 main types of names in naming:

1. Traditional - understandable to a wide audience, directly related to the product or field of activity. Dairy producers prefer thematic names: "Our milkman", "Farm", "Burenka". Lawyers often use sonorous terms of the legal sphere: Themis, Yur-consulting, etc.
2. Geographic - beautiful names tied to a specific area. Often, the name also has some secret meaning, a curious legend, long-term traditions.
3. Descriptive - simple words, which literally describe the field of activity of the company or consist of the name, surname, pseudonym of a person.
4. Compound - original word formations resulting from the combination of several well-known words, or neologisms.
5. Associative - bright, emotionally colored brand names that cause direct or indirect association with the proposed product or service.

5 steps to create a killer name

The brand name development process consists of 5 main stages:

Stage 1. Research

• Study niche trends.
• Evaluate competitor brands.
• Conduct an analysis of the target audience.
• Prepare basic information about your company: the specifics of the activity, competitive advantages, differences.

Stage 2. Choosing a strategy

Based on the collected data, determine the positioning strategies, the style of delivery. Indicate the criteria for the future name: number of words, language, length, root word, style, emotional and semantic context.

Stage 3. Generation of names

This step generates name variations that match the given criteria. Brainstorming will help you get through the generation stage as efficiently as possible. Gather a few creative team members and write down everything that comes to mind on a list.

Stage 4. Testing options

The best titles born during the brainstorm are subject to aptitude tests. Testing consists of linguistic analysis, uniqueness testing, cultural, religious, language associations.

Stage 5. Choosing a brand name

To finally decide how to name the company, check the focus group for examples of names. Consider parameters such as clarity, ease of reproduction and perception, memorization speed, associations, emotions.

Naming techniques to help you come up with a business name

To help you get creative, here are some tried and tested naming techniques to help you design your business name, get examples, and create a memorable brand name for free!

8 naming tricks:

1. named after the founder of the organization. The easiest way to choose a brand name. There are many examples of successful use of this technique: McDonald's, Ford Motor Company, Shimano, Gillette.
2. An acronym is an abbreviation of several words into one. Simply put, it's an abbreviation. For example: H&M, IKEA, IBM, NASA.
3. Alliteration is the repetition of the same type of words to create a certain rhythm and rhyme. For example: M&M's, Coca-Cola.
4. Analogy - the use of a known concept, word, name, term. For example, Eldorado, Jaguar.
5. Truncation is a way of word formation, similar to an acronym, but here not the first letters of words are used, but parts. Integral Electronics cut out the first syllables of the words, resulting in Intel.
6. Metonymy is the transfer of meaning from the particular to the general and vice versa, the use of the name of one object for another that has adjacent associations. For example, VeloPlanet, Burger King.
7. Imitation is the imitation of the sounds associated with the product. For example, cat food "Meow!", children food"Agusha".
8. Hidden meaning. Often there is no obvious meaning in the names of global brands, but there is something more - a "secret message" that is associated with the main idea or philosophy of the company. The brand name "Nike" is a direct reference to the name of the ancient Greek goddess of victory, Nike.

Use one of these techniques and you will be able to independently develop high-quality, creative options for your company names.

Company name generator: online services and programs

If playing with words is not your forte, use online name generators that will greatly facilitate your creative search.

It cannot be argued that such services will completely relieve you of the difficulties of developing a company name. Most sites work in a random selection of phrases, so you should not hope that the generator will give you a suitable option the first time.

We present to your attention 5 online services for selecting a brand name.

Company name generator by keywords

The program supports only the Russian language. Here you can select the number of letters, enter a keyword, set the generation algorithm. If the options for the first issue do not suit you, try again and again until you get suitable examples.

English-language service of beautiful names

If you need to come up with a brand name in Latin, this service will help you choose harmonious, aesthetic names. True, the issuance of words occurs in a completely random way, no settings are provided in the generator.

Generator of "solid" names

"Brand Generator" proposes to create a company name for an LLC, and the examples that this service gives out can create serious competition for the names of international corporations.

The service is functional. In it, you can configure the selection algorithm by selecting the field of activity of the company and the region in which it will work. The level of "solidity", "elitism" of the name is also regulated. That is, by choosing the maximum value, you will get something like “ProfZagranProektVeloBusiness-M Plaza”.

Ideas for a creative company name

If you want to get ideas to come up with a non-standard company name, the generator will offer a selection of the most unexpected combinations. The service is designed in such a way that by specifying the desired algorithm of actions and selecting the language (Russian, English), you will receive 3 lists of options: bronze, silver, gold.

It is assumed that in gold - the most successful options ... Whether it is true or not, we will not judge, but you can try!

Simple and clear title constructor

Not sure how to choose an original brand name? If MegaGenerator does not solve this problem, then it will certainly throw a couple of brilliant ideas.

This is a simple Russian site with only 2 settings: title size and category. The selection is carried out by a combination of thematic words. But compared to other services that often give out unknown gibberish, there are interesting, viable names here.

To sum up: online generators are definitely a good option to charge your brain with new ideas. But this is by no means a magic pill. To find a word that fully satisfies your request, you will have to spend a lot of time and nerves.

Remember! The brand name is a serious component of success and high sales. It should be competitive, aesthetic, ideological, understandable to your target audience. Also, do not forget that you still have to think about how to create a company logo based on the developed name.

Know a cool name generator that we didn't write about? Share your find in the comments!

Each company opened on the territory of the Russian Federation must have a name. Without this, it will be impossible to take a loan from a bank or conclude a contract.

It is worth choosing a name long before opening, because during the registration process you will have to do a lot. All forces will go to solving more important tasks, so you simply won’t have time to choose a creative name.

It is worth noting that not everyone can quickly come up with an interesting name, sometimes this process drags on for weeks, or even more.

Instructions for choosing a company name

Many do not even realize the existence of such a word as naming.

Based on many years of experience, experts in this field have identified points that should be followed when choosing a name:

1. Use the name of the founder or his immediate family in the name of the company. There are many cases in history when largest companies thus they got their name. For example, the legendary concern "Mercedes" was named after the owner's daughter.
2. Use directly the name of the product. If the company is engaged in the sale of doors, then you can add “World” to this word: “World of doors”. This name looks quite original, and most importantly, it is very understandable for the consumer.
3. Use a name that will reflect the best qualities of the company. For example, "Gruzolyot", based on this name, it becomes immediately clear that the company seeks to deliver the cargo of its client as quickly as possible.
4. Use the so-called regional approach. When the name of the company contains its geographical location, for example, "Siberian felt boots".
5. Use beautiful foreign words, such as: "promotion" or "corporation". They sound very stylish and solid. Accordingly, such a reputable company can be trusted.

Legal requirements for the name of LLC

When choosing a name for a company, one must adhere to the civil code and federal law No. 14 of 08/02/1998.

It says the following:

• the name of the organization must contain the organizational and legal form;
• the name should not contain designations that are contrary to morality and public interests;
• the name of the company should not contain the words "Russia" or "Russian state" without special permission.

Names banned in Russia

Not all names can be chosen for your newly opened company.

It is strictly forbidden to use the following:

• names of structures or subjects of the Russian Federation;
• names of other international, intergovernmental and public organizations;
• obscene, obscene and immoral words and expressions;
• names of previously registered firms without insignia.

As a result of violation of these rules, large administrative fines may be imposed on the organization, as well as a ban on the further use of such a name.

In case of disobedience, you cannot avoid litigation, which will further aggravate the financial condition of the company.

Original company names

Often a beautiful name is able to attract many customers, especially immediately after the opening, respectively, every novice businessman should carefully consider his choice.

Recently, offices have appeared that, for a certain fee, will come up with an original name for your business.

However, most well-known companies appeared as a result of the owner's own thoughts or quite by accident as a result of unforeseen events. Suffice it to recall the history of the appearance of the legendary name of the company "Apple".

Please note that the title should not be too long.

Looking at the names of the companies "IKEA" and "Nokia" it is clear that just a couple of letters are enough to make an unforgettable combination. In fact, the names of both companies make sense.

The first two letters of IKEA are the initials of the founder of the company, and the rest are the abbreviated name of the farm where the owner grew up. And “Nokia” is the name of the village in which this company appeared. Below are the original names of organizations in both Russian and English.

In Russian

Russian-language options include:

1. "Supply monolith".
2. "Extract".
3. "Luxury".
4. EconomyMarket.
5. "Commerce pro".
6. Ecotransit.
7. "Foreign Extreme".
8. "MasterArchitect".
9. Profvoyage.
10. Trade Standard.

In English

English speakers include:

1. Pepsi.
2. LEGO.
3. Kalypso.
4. Knorr.
5. Intel.
6. SONY.
7. Apple.
8. Nokia.
9. VIVITAR.
10. HP.

The role of the field of activity in choosing a name

When choosing a name for your company, be sure to take into account the type of activity that you are going to do. so title trading company should be tangibly different from a law or dental firm.

Experienced naming experts have identified the following basic naming styles:

• fashionable, used by tech companies;
• obvious, containing common names of objects, thanks to which one can understand the scope of the company;
• standard, in which simple word forms are used;
• different, using rare words and expressions that have a special meaning.

We need to strive to identify the qualities that attract customers in this business, and try to include them in the name.

Examples of names by field of activity

It is very important that the name makes a potential client turn to you, it should also evoke positive emotions in people.

For convenience, below are examples of how to choose the right company name, and how not to do it.

When opening a construction company, first you need to determine the requirements of customers for the developer. They usually want quality work done according to standards and meeting deadlines. Based on this, it is necessary to focus on reliability and competitiveness.

Great titles like:

• "Your home";
• "Megapolis";
• "House builder".

But it is worth carefully approaching originality. For example, a name such as "MigDomStroy" may mean that the company will complete the work quickly, not paying attention to quality. Naturally, this will scare away potential customers.

Among the huge variety of shops and retail shops, it will be more difficult to stand out with a beautiful name. When choosing, you can proceed from the following:

• product quality (elite, extra, premium, economy, budget, etc.);
• relevance of product groups (fashion, season, fake and second hand, etc.);
• the scale of the assortment (bazaar, shop, etc.);
• goods (business suits, food, shoes, etc.);
• gender and age characteristics of clients (children, gentleman, macho, fashionista, etc.).

All this can be mixed and get an interesting name that will attract a certain audience. For example, "Shoes for macho", "Cavalier in premium clothes", "Fashionable child".

If you need to choose a name for an organization operating in the field of taxis and cargo transportation, you should emphasize qualities such as speed and safety.

Taxi names are:

1. "Forsage".
2. "Drive".

Quite often, the suffix or ending "Auto" is used in the name of such firms.

It is best to select a name while in good mood. A gloomy and overwhelmed businessman is unlikely to be able to come up with something fun and original.

If you still can’t choose a beautiful name for the company, then entrust it to professionals. They will do everything in accordance with applicable law.

The name of the company is a play on words. It's easy enough, offhand, to list the companies to understand this. Here you have “Murager”, and “Brazer”, and “Solo-interior”, and “KANSELL”. Each name is the face of the company. Each of them is a reflection of a particular company or its products in the minds of consumers.

What gives the campaign a sonorous name? What is the importance of high-quality naming for her, that is, the assignment of a brand name to a product or company? We touched on this topic in the January issue of our magazine when we talked to you about branding. Today we would like to take a closer look at this topic. Let's start maybe...

Naming- this is art. The ability to literally characterize an object with one sonorous, tenacious, unique word, to give it special attractive properties with just one word. Millions of names today compete in the entire global market. Who is more melodious? Who is stronger? Who is more elegant? Who is more efficient? A lot depends on the name. After all, successful naming is exactly the phenomenon that promotes market promotion and becomes the backbone of a strong brand.

What is it for?
Naming is on a par with such weighty elements of marketing as branding and form style companies. Therefore, you understand, there is no reason to doubt its “necessity”. What tasks does naming solve?

Stand out. This is the main task of naming. It is thanks to the names that buyers distinguish products on the market. But they buy only those products that have managed to stand out (thanks to their names, of course). But how do you stand out? Yes, whatever! You can be original, cheat, surprise, delight the buyer - a wide variety of means are used. For example, when the notorious Macintosh company was about to enter the market with a new computer, most of the professional machines on the market had scientific names: IBM, NEC, DEC, SAP, PSDI. In order not to become another faceless abbreviation, "Macintosh" decided to give its products a simple "home" word - "Apple" (apple). The product, as you know, went with a bang. The name managed to stand out.

Invoke trust. This is also important. Therefore, most companies prefer the so-called "good" names for their brainchildren, seeking the trust of customers. Let's take, for example, the well-known national brand "Aynalaiyn" (in translation - "my dear").

Inspire. And the name will have to inspire all kinds of people all the time. From company employees (take at least Kazpetsholding Leader LLP as an example, which is worth the mere word “leader”) to marketers who will have to come up with various rhymes for a new brand throughout its life and evoke the necessary associations with it.

Strengthen positioning. Since naming is an integral part of branding, it, like the other elements of the latter, must fulfill its main goal - to position a company or product on the market.

How it was?
So, let's look at this phenomenon in more detail. If we touch on history, then the basis for the functioning of naming, like most other components of modern marketing, was laid in America at the end of the 19th century. Since that time for the development of theory and implementation of practice this process specialists of various profiles took part - psychologists, linguists, advertisers. Interestingly, attention to naming also existed in the Soviet Union, but it was not so pronounced due to political and economic features. Today, the experience of foreign “namers” has obediently adapted to local conditions, stimulating the development of naming in the post-Soviet space as a separate branch of knowledge.

What's in a name…
But despite the more or less progressive development of the science of “naming”, most local businessmen give a name to their newborn business or new product on their own or involve company managers to develop it. Well, we ourselves can do a lot, but how effective will the end result be? I have nothing against reasonable savings, I just ask you to take this stage in the life of your business seriously. After all, the name is that element that can no longer be left on the “after”. Changing a name that has already achieved a certain recognition in the market will cost more. Therefore, I suggest that you turn to specialists.

Solving the problem of "naming" is not difficult - just turn to the help of the Internet. So, we enter the expression “naming in Kazakhstan” into the search engine and look. For the most part, Russian naming companies come to our attention, proudly demonstrating projects developed for Kazakhstani customers. Of particular interest is the project called “My name is”, which, by the way, contains many articles that allow you to get acquainted with this phenomenon immediately before placing an order. The giant of Russian branding, the BrandLab company, also offers naming as part of its services. Another more or less complete site, containing many good examples of its quality work, belongs to the Lexica naming company.

There are also native Kazakh companies. For example, "Megapolus Media Group", located in Almaty and developing titles for a wide range of countries: from Kazakhstan to the USA and Germany.

What for what?
Let's look at the prices. They vary depending on the number of name options provided. Let's say the cheapest option - the development of 3-5 titles will cost you 800-1000 dollars. In this case, the time for the implementation of the order will not exceed two weeks. But this, as they say, is in the details. The "BrandLab" mentioned above offers you the development of 300 to 1000 titles, costing thousands of dollars for its services. Naturally, the main clients of BrandLab are large national or transnational companies. For comparison, I would like to cite the results of a study of the American naming market, described in the book by Alex Frankel “Naming. How Wordplay Becomes Business. So, according to him, the average cost of naming services in the US is $45,000. In this case, the client is provided with a list of several thousand titles, and he usually buys out only one, in extreme cases, 2-3 titles.

What do they offer?
It is characteristic that today “naming” is increasingly provided by specialized companies as a complex service. So, each of the names issued to you for consideration at least undergoes lexical, associative, phonosemantic and psycholinguistic testing, as well as a check for "novelty and identity" in the funds of registered trademarks. What does it mean? First of all, the fact that your name will sound harmonious, will be able to evoke the necessary associations (that is, a person will immediately understand by this name what in question), will not have funny and ridiculous "twins" with which it can be in tune, and, importantly, will be checked for patent purity and registered with the relevant authorities (in our country, this is the Committee on Intellectual Property), which will provide you with the right his legal protection. True, clients need to be prepared for the fact that the last of the services we have listed is quite long-term and you will be able to receive your officially registered trademark only 18 months after filing the application.
If a foreign name is chosen or a new word is invented that phonetically belongs to a foreign language, a comprehensive study of its perception by a foreign audience is also carried out. After all, cases are different. There was an example in world practice when a Japanese company supplying drinks to the West could not find a buyer in Estonia. And the thing is that the Japanese drink was so consonant with the Estonian expression "donkey urine". Well, who wants to drink this? So, multinational companies need to be especially careful in this regard.

How does this happen?
So, how is the birth of a name? For example, let's take one of the projects of the same BrandLab company. In 2005, after acquiring an 80.01% stake in the ABN AMRO Accumulative Pension Fund, JSC Kazkommertsbank became its main shareholder. The task was to rename the fund. The fund was created with the participation of a large international financial group, so it had to maintain an international image, as well as reflect the stability and reliability traditional for Kazkommertsbank.

What was the solution offered by Brand Lab? "Grantum" - this name was chosen from several hundred proposed and reflected all the necessary qualities of a new financial institution. If we talk about the semantics of the word, then this is a neologism formed from the English "grant" (material support, subsidy, gift), the Latin "grandis" (big, serious, important) and the Latin ending. This linguistic form is understandable both to the international community (due to its foreign basis) and to the local population (since it is consonant with the word “guarantee”). The task was completed by five.

letter game
We have figured out the general principles of the functioning of naming, now I would like to dig deeper and plunge into the inner world of the word as an object of naming. Remember when we talked about the many tests a title needs to pass to make sure it's received by the target audience? Let's take a look at at least one of them so that you have an idea of ​​​​what, in fact, these checks are. Take, for example, a method called psycholinguistic testing.

Do you know, for example, that each letter in the name of your company or its products carries certain information and your success in the market directly depends on what it tells the buyer? It's hard to believe, but it's true. This fact was proved by the specialists of the American consulting company"Strategic Name Development", using the first letters of the words of famous world brands as an object of study. And we found that, for example, if the brand name begins with the English "S", it will be associated with passion, names starting with "C" and "B" are perceived by buyers as "traditional" and "classic", while " X, Z, Q and V sound more innovative. They also singled out the so-called "female" and "male" letters. The first group included "L", "V", "F" and "W", the second - "X", "M" and "Z". By the way, in the local market we can easily find facts indicating that this theory can take place. For example, quite modern sounding company "X-Realty-company" or "Zeta", absolutely feminine salon "Vip Elite" or truly masculine "My Life".

Well, what if your name consists of Russian letters? Surprisingly, there is even a special computer program called "VAAL" for these purposes. The program was created on the basis of a specialized study conducted in Russia. The findings of this study are interesting. For example, in the names of companies and products, hissing and deaf letters (Ch, Sh, Shch, X, S, F) should not be used, as they cause negative emotions among native speakers of the Russian language, and the letter “Z” is generally associated with evil and fear. An example of a "quick" letter is "K". According to the researchers, this letter is recommended to be used in the names of courier companies. In our city, the letter "K" is in service, for example, with the Kalina-Semey trading and wholesale company, which fully fulfills its function of speed, telling customers: "We will deliver our goods to you as soon as possible." Two more letters recommended for use in naming are “L” and “D”, characterized by researchers as bright and joyful. Well, isn't it positive, say, Dobry juice or Domik v derevne dairy products! And how warm and cozy sounds "Lady Pizza" or, say, "Domostroy".

“A name is a promise… it is the first thing a consumer learns about a company or its product… A name gives character, personality and distinction to products and makes them attractive to buyers”,- this is how the famous American marketer Henry Charmesson described it.

Do it yourself
For those who are not attracted to the prospect of communicating with professional namers, who want to test their own strengths in this science, there is a small workshop given in his study "How to create a name that will bring millions" by Charmesson. So let's get started. This science is based on two main pillars:
1. Definition of the message that the name should carry.
2. Translation of the message into the form of a commercial name.
The implementation of the first stage requires the definition of the market to which the commercial name will be displayed and the nature of the goods or services that you are going to distribute under this name. At the same time, you may be surprised by the fact that the consumer to whom you are going to offer a new name, most often turns out to be much more important than actually what will be sold to him under this name. There are many examples of this. Interesting, for example, is the history of the appearance of the name of the notorious American company "Hang Ten" (in translation - keep 10). This expression was taken from the slang of Californian surfers. This is a technique that means such a position of the legs when practicing this sport, in which both legs of the surfer (more precisely, all 10 toes) are on the board. After choosing such a name close to every athlete, the brand of sportswear "Hang Ten" launched on the market instantly won the hearts of consumers.

Therefore, to begin with, study the dictionary of your potential consumer and determine the language in which you will speak with him. Then take care of the actual product itself, offered to him to eat. Identify his most valuable characteristics, indicate what benefits the purchase of your product (services) can bring to him.

The second stage is the synthesis of all collected facts into a single commercial name. The most interesting thing is that in the process of this, in addition to direct names, slogans, the company's commercial mission and many other useful brainchildren of creativity are most often born. So in any case, it will not hurt you to conduct this experiment.

1001 ways
Naturally, various methods of the science of "name calling" were developed by other researchers. For example, Alex Frenkel is the author of the book "Naming: how the game of words becomes a business"

One of the most effective ways to invent a name is brainstorming. This general meeting employees of the company (all or some of them), where everyone can express their point of view. The method does not involve the use of any special knowledge, just a lot of ideas, some of which may be very useful. However, he also has one minus - your most creative employees can be the most shy and that's it. best ideas will remain behind the scenes. To avoid such situations, marketers advise, in addition to the assault, to conduct a survey of employees. So you certainly won't miss a single sensible idea.

And here is not always a solid, but still quite popular method of "naming" - a combination of various syllables to obtain a sonorous, but in most cases meaningless name. The most interesting thing is that various programs for such combinations were even invented. In our city, you rarely come across meaningless names (this applies to the words of Russian and Kazakh vocabulary), simply made up of the first syllables that come across. In most cases, a name incomprehensible to our mind is a synthesis of names, surnames, etc. One of my acquaintances, for example, named the store after his two children, Anna and Nikita, and got the name "Anika". This name has some logical basis. What can not be said about most titles foreign companies and their products. You know, for example, that it was by such a senseless combination of various syllables that the name of the Kodak company was born. A sonorous, punchy name, and not only in terms of sound. Its graphic display is also very interesting - the duplicated letters "K" seem to create a frame for it. In 1888, George Eastman concluded that the name would be the best choice for his firm, also because neologism outperforms many of its meaningful counterparts in terms of its legal protection anyway. It is unlikely that anyone else will accidentally come up with this particular combination of syllables. In this regard, such city firms as LLP "Denijo" or LLP "Yur-Trans" undoubtedly win today, and shops and hairdressers with the names "Svetlana", "Katyusha", "Arman" and so on definitely lose. There are five of them even within the same city.

"Pros and cons"
You, for sure, more than once met the names, so to speak, descriptive, turned into the names of companies. This is the most successful example of the anti-method of naming, able to illustrate all its scarcity in emotional terms. For example, some Kazfin Investment Company JSC (the example is far-fetched and has nothing to do with a real company - it’s incorrect to give direct examples, you understand, it’s incorrect) will suffer greatly from its name when it gets into the press, because then you want or don’t want a journalist it will be necessary, inserting the company into the context, to designate it as “investment company JSC “Investment company “Kazfin”. And this is a completely inappropriate tautology. “Taken from a limited amount of relevant keywords,” explains one of the foreign marketing research"The Igor naming guide", - descriptive names of companies mix up and disappear in the previously formed lexical space, they become indistinguishable from a significant number of their competitors, which is "the direct antithesis of marketing". Be aware of the context that will describe your company's specialization and be wary of creating such names.

Have you noticed that most American names are made up of the first and last names of their founders? To us, of course, all these "Christian Dior", "Mary Kay", "Nina Ricci" seem pleasant to the ear and quite creative. But some of the researchers of the very West, where all these companies were born, consider this method of “naming” to be ineffective. “The most common naming mistake for a new firm by far is naming the company after the founder,” writes Charmesson.

He cites the uncertainty of the future as the main reason for this. What if some of the Stew brothers decide to sell their Brothers Stew Corporation? What should they do if the company under their name has already gained a reputation and it is too risky to change it in financial plan? Sell ​​your last name as part of intellectual property? And what if the new owner creates a not entirely favorable reputation for her, what will they think, in fact, about the Stu brothers themselves? What if the Stu brothers quarrel? Or their nephews decide to go into business too. Can they create a second Brothers Stew Corporation? As you have seen, there are a lot of problems (especially from a legal point of view).

Note that we, at least in the city, do not have firms with the names of Serik Ospanov LLP, we do not see cosmetics with the Marya Khlopotnikova trademark in stores. It can be seen that either Slavic and Eastern initials are not as harmonious as Western ones, or local entrepreneurs realized the danger of using this method earlier than Western ones. But just names without surnames are used willingly by family members in the naming process (we have already given an example of this above).

In general, ways to invent how to name a company many, and each of them has its pros and cons. Beware of cons, take advantage of the pros and try to create new, original, and most importantly, effective names.

Every entrepreneur has a moment when it is necessary to choose the name of his own company. This business requires considerable creativity and thoughtfulness. At the same time, there are quite a few different nuances that need to be taken into account. Otherwise, the entrepreneur may be denied registration.

What is the importance of a good name for an organization?

The name of the created company must take into account certain rules established by this legislation. For example, the use of certain words and symbols is prohibited, and phrases that offend human dignity cannot be used. In addition, the invented name must be ethical and moral. And only after taking into account the above factors, it should be as memorable and telling as possible.

The LLC business registration form is one of the most common in the Russian Federation. This is largely due to the fact that an LLC can be engaged in almost any type of activity, while becoming its founder is quite simple. And in order for the company to generate income, it is only necessary to gain a large number of customers. It is in this factor that the name of the company plays a significant role.

If it is original and memorable, it will attract more clients and supporters, otherwise the company will incur losses.

Types of organization names

When registering a company, an entrepreneur must register its full Russian name, before that, noting “limited liability company”. It is legally allowed to use foreign words, while they should not be mentioned in Russian transcription.

Therefore, it turns out that the name can be both Russian and in a foreign language. Only in this case it is necessary to carry out the correct transliteration in accordance with the rules of the Russian language. However, the registration rules state that foreign words, which are terms that mean the form of ownership, cannot be used.

After writing down the full name, when filling out the charter of the organization, it is necessary to indicate it only in a short form using the abbreviation "LLC". It must also comply with all the norms and rules of the Russian language.

The full name of the organization will be required to fill out official documents, a short one, in turn, is necessary for business and internal correspondence. If the company will cooperate with foreign partners, it needs to create similar names already in a foreign language.

At the same time, they are also compiled taking into account all the norms and rules of that language. If there is a ready-made name in Russian, then in this case it is translated.

What is unacceptable or undesirable to use in the company name

An entrepreneur involved in the registration of his company must take into account the legal provisions prohibiting the use of the following cases:

The main directions for the flight of thought

There are companies that develop creative names for other companies. Many of their secrets are of course hidden, but general recommendations for an entrepreneur when creating a name have become known.

The first and simplest advice at the same time is to use the surname of both yourself and the surrounding inner circle of people. This is a fairly easy option to quickly find your company name. Especially if the entrepreneur has big plans for the development of the company, then using his last name in the name will further stimulate him. However, with this option, the following difficulties arise: when selling the company, the new owner is unlikely to be satisfied with him. In addition, if the surname is contrary to the activities of the company, then it is also worth abandoning this idea.

The second piece of advice is about using words in the title that reflect the future activities of the company itself. A feature of this method will be the use of words that imply your activity. As a result, it will be intuitive and simple for the client, and this is the most important requirement for him.

The third tip is to use abbreviations. This method will help the entrepreneur to make the name of the company as short and memorable as possible. But, in no case should you use a large number of words of a narrow focus. Because of what, the client will have problems deciphering the name, as well as with its pronunciation. This alignment often scares away potential customers and is an unnecessary irritant. Therefore, once again it is worth noting the use of the most concise name.

If an entrepreneur, when registering a company, has not yet decided on the further type of its occupation, then a name consisting of one word is best suited. The best option would be for it to have a foreign origin. To do this, with a circle of trusted persons, you should take a foreign dictionary and together select the most remarkable word.

Customer preferences and healthy humor

The entrepreneur must understand that the name of the company is primarily for customers. Therefore, he must understand and research his possible target audience.

Understand its age category, since an attractive name for young people will be completely different than for the older generation. In addition, it is necessary to take into account the social status of your target audience. For example, a rich stratum will like an exquisite name, especially if it emphasizes luxury and status, and the middle class will most likely avoid a company with such a name, since it is unpleasant and incomprehensible to them.

In order to attract the attention of customers, you can dilute the name with humor. However, this should be done very carefully, as the entrepreneur may no longer be taken seriously. And this threatens to lose potential customers. Therefore, a careful approach is needed here.
Another good option is to use a catchy and incomprehensible name. The focus will be on intriguing customers with an interesting phrase, as a result, they will contact the company at least once, and their further retention will be in the hands of high service.

LLC name examples list

The most successful names from different business sectors:

• In the construction industry, reliability, speed and stability are important factors. However, you should not focus on speed, as this is not an indicator of quality. The successful name "Your House", "We are building a turnkey";
• In the transport sector, it is necessary to pay attention to the concepts of speed, in addition, you can use the automotive theme. So taxi customers will more often contact the company "Porsche" or "Mustang" than with some ordinary and simple name;
• In the tourism industry, names that speak of the final destination of the trip and make the client look forward to it are best suited. The names "Cote d'Azur", "Pearl of the Mediterranean", "Marco Polo" are perfect here.

In contact with

• What are the requirements for a name?
• What will help you make a choice?
• Original examples

Before how to start a business from scratch, you need to think about the name of your company. You will be surprised, but the success and, of course, the income of the business started depend very much on this component. Next, we will tell you how to name a company so that it is successful and does not contradict regulations. In addition, below, our readers will be provided with a list of the best examples of LLC and IP names in Russia.

What are the requirements for a name?

Before naming your company, you should familiarize yourself with the following requirements of the Civil Code of the Russian Federation and Federal Law No. 14-FZ of 08.02. 98 "On Limited Liability Companies":

• The name must necessarily indicate the legal form of the new company.
• Use words like " the Russian Federation” and “Russia” is possible only after obtaining a special permit.
• It is forbidden to give a name to a company if it would be contrary to the principles of humanity, morality and public interest.
• If there is already such a name in another city and the trademark is registered, it is also prohibited to name the business.
• It is unacceptable to use in the name of the organization the names of the power structures of the Russian Federation, their subjects, as well as the use of the names of any states.

In principle, the requirements are quite adequate, and even if you did not familiarize yourself with them in advance, there is a very small chance that problems will arise due to a contradiction in one of the points. However, you still need to know about these rules, because. some company names cannot be assigned, no matter how much you want it!

What will help you make a choice?

So, now we will talk about how best to name your company in order to get success and attract customers.

Consider the following tips and then your business will only flourish:

1. Add your company's field of activity to the name. For example, if you want open a photo studio, “PhotoPoint” will sound good (but this already exists, look for alternative options).
2. Tie your name to the region in which the company will be involved. For example - Kubanzhilstroy LLC.
3. Trite, but sometimes it works - to beautifully name the company, use your last name or first name. Think of the same company "Ford", the founder of Henry Ford or "Mercedes".
4. Include in the name of the company its main advantage over competitors. If you want to open grocery delivery, customers may like the name "Dinner in a moment!".
5. Use abbreviations as they are easy to remember, which is not only logical, but also recommended ancient science Feng Shui. The well-known construction company PiK will be one of the simplest examples.
6. The introduction of foreign words such as "Food", "Market", "Corporation". They give the company an unusual and at the same time sonorous name (remember "MamaMarket", one of best franchises for women's businesses).
7. Be sure to before giving a name to your company, write it in a search engine and see what gets on the first page of the search. In this regard, you need to name the organization in an original way, so that when the client wants to find you, it was you. No need to call the coffee shop "Aromatic Coffee", because. there will obviously be several such names in Moscow or another big city, and the client may not go to you, although he was initially interested.
8. Turn on your imagination and rely on the interests of your target customers. It is their opinion that should be taken into account when choosing a company name. If this is a youth cafe, analyze what words are in fashion now and how well it will be used.
9. Please note that when opening an IP, the business will be registered under your full name. The name of the company can only be assigned when registering an LLC. However, you should not be upset, because. can be called open shop in their own way, no one forbids making signs, it’s just that IP I.I. Ivanov will be written in checks and documents.
10. If your company has a large enough turnover of goods, add prefixes such as Mega, Giant, Super or even Island. As practice shows, such prefixes to the word arouse interest among customers.

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Here we have provided some tips on how to properly name your company so that it prospers, attracts wealth and good luck. In the following, we will provide some of the best examples of names for each of the areas of activity, which will help you come up with a name for your business.

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Original examples

So, in order not to overload you with information, for each business option we will provide three of the most best titles that already exist and are popular with people.

Take note of these ideas to name your own firm beautifully and uniquely:

• Construction stores: "Partner", "Masterok", "Builder";
• Law firms: Decision, Robin Hood, Checkmate;
• Medical Center: "Line of Life", "World of Health", "36.6";
• Accounting services: "ProfAccountant", "FinUspekh", "Consult";
• Electrical work and plumbing: "Energy", "Mastersliv", "Master-houses";
• Clothing or shoe store: U-style, Bolshevichka, Fashionista;
• Wedding salon: "Union of two hearts", "Dream", "Cupid";
• Repair and decoration of apartments: "Specialists", "Smart Repair", "TOP-Builder";
• Travel company: "Around the World", "In the Summer!", "World of Travel";
• Transport company: " Business Line”, “KIT”, “Transline”;
• Meat and grocery stores: Myasoedov, Appetite, Molochny Dvor;
• Funeral services: "On the last journey", "Memory", "Necropolis".

Based on these examples of LLC and IP names, you can also come up with a name for your company. The main thing is to fantasize and, if possible, make an online survey out of 10 invented examples to understand which option the independent jury will like. This is how you can name your company so that it is successful and profitable!

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