Many aspiring entrepreneurs do not understand the "power" of the correct name of the future company. Select and fix in official documents correct name own company is an important and far from trifling moment in the overall success of a business.
Often, novice businessmen, having no experience, choose verbose names, names that have no semantic relation to the general direction of the business, names that are hard to read, hard to remember, etc. and subsequently suffer losses from the wrong choice.
The name of your business should attract attention from the first second, consist of one, maximum two words, and should immediately give an understanding of what this business is about.
When choosing the name of your business, remember that it is with company name a dialogue begins between your business and your consumer.
In this article, we have prepared an overview of the three most common mistakes made by novice entrepreneurs when choosing a name and three expert opinions to help avoid these and subsequent mistakes.
A few years ago, when creating his own hot dog company, its owner misunderstood that if he called his company the same or consonant name as his closest but more successful competitor, he would help his business.
They say I'll "attach" to the already held success of a competitor. But in the end, everything turned into a big headache, unforeseen and very high costs of changing the name.
After two years of the company's existence and as it has grown, the owner of the hot dog company has been sued for misuse trademark from the company he once targeted.
In the end, litigation, the cost of conducting them and the cost of changing the name turned out to be significant and the businessman had to regret that long-standing and ill-conceived step more than once.
Expert Council No. 1
First of all, when choosing name of your new business
Google all available sources of information (offline and online) and government registries. Carefully and carefully study these questions on the Internet using the Yandex and Google search engines. Refer to the register of patents and trademarks of the Russian Federation (or your country) and try to find out if such a name is used by any of the existing businesses. A lot of money can be saved if your choice is carefully considered.
The name of your future company should be clear to any user at a glance, from the first reading, and it is very important - the name of the company should immediately say what the business is about.
What does he do? What to expect from him?
It's difficult, but possible. often on Russian market you can find the names of companies that not only do not tell the consumer what this business is about, but also contradicts the business itself.
For example, the name of the company: LLC "Low-rise Construction" offers consumers services for growing champignons. It is clear that at first the company had a construction business, then as the industry diversified or declined, the business changed, but the name remained.
This is a big mistake and most likely the business loses much more annually than the cost of re-registration or complete replacement of the business name.
Expert Council No. 2
When you choose a company name at the start, remember that in a few years your business may change beyond recognition, and instead of providing clothing manufacturing services, you will be selling flowers. If it is impossible to find a universal name in the future, it is better to spend money on changing it.
The phrase that if your business is not on the Internet, then you do not have a business, has already set everyone on edge. But the truth of this phrase has not lost its relevance.
One fitness business owner liked the word he later chose for the name of his business since childhood. The entrepreneur liked this name very much, but most users associated this word with a well-known brand for the production and sale of men's clothing.
This coincidence was the reason that the business was losing its customers and therefore the business was losing profits. Hundreds and thousands of people are looking for information about clothing, and end up on the website of a company that provides fitness services.
There is a focusing of interests and non-target users who do not want to purchase fitness services come to the site. Who loses from this choice? Childhood memory or business?
Expert advice number 3.
Avoid using words and phrases in your company name that are not relevant to your business. This can lead to confusion with consumers, and the name of the business will appear in the search in a completely different place where it should be. It is necessary to be where your consumers “graze”.
There are several online name generators on the Internet that you can use to pick up the name of your future company. We, at least, counted more than ten of them and did not continue to study this issue, since we consider this not the best idea.
Here you need to understand that the name of your future company is not just a word, it is not just a name. This is the first step to success. This is your quality marketing, this is your face, this is the first thing a consumer can see when they first meet.
Choosing a company name is a very serious and responsible step, and entrusting this step to a "soulless" and not "very smart" generator is the height of a frivolous attitude towards one's future.
Nothing but laughter such reviews about the name generator can cause any normal person: “I have run out of ideas. I have already taken $ 5 million from investors, but I have not yet come up with a name for the startup. And this service literally saved me. Ivan Petrov.
Many aspiring entrepreneurs do not know how to come up with a company name and use a generator. This is not true!
There are two ways to register a company name at the official level in the Russian Federation:
When registering a company, its founders, according to the laws of the Russian Federation, are obliged to independently or with the help of specialized companies create the Charter of the newly created legal entity and draw up the Memorandum of Association.
In the Memorandum and Articles of Association, the founders are required to enter the name of the legal entity being created (LLC, CJSC, OJSC, etc.) in Russian and English.
Example:
Choose words for the name of the company sonorous, but not noisy. Choose words for Russian companies Russians.
After the Charter and all documents corresponding to the law of the Russian Federation are drawn up and registered in tax office at the place of registration of the company, the company is assigned the official name under which this company will conduct its activities.
The first thing to do when choosing a company name, in addition to a simple Internet search, is to refer to the All-Russian Register of Companies - the Unified State Register of Legal Entities.
The easiest way to do this is as follows:
1. Go to the site https://egrul.nalog.ru/
2. In the field - "Name" enter the name of the company that you have chosen and, having entered the appropriate numbers in the "Code" field, click "Find". You will receive a list of companies that are already registered under a particular name.
This way you will be able to find a name that suits your company perfectly and does not violate the rights of other legal entities.
If you want to additionally “insure” in the name of your company and be present on the market in the singular by name, then you should register a trademark. The details of such registration can be best found here >>>
Each company must have its own name. No unnamed business can be officially registered, so you should choose a name for your company before you start doing paperwork. In this article, we will discuss how to name a company so that it is successful and promising.
One of the most important criteria when choosing a company name is uniqueness. If you are wondering how to properly name a company, heed the advice of experienced marketers:
The main goal of any entrepreneur is to figure out how to name the company so that it is successful and brings good income. The name of the company is an effective marketing tool that increases its recognition and helps to promote products or services on the market.
For the name to work in your favor, you will have to spend a lot of time and effort. It is best to start with the development of the company's motto, trademark and logo. First of all, carefully analyze the concept of business development and the scope of activities. After that, you need to analyze the target audience. For example, if you want to open a youth clothing store, the name should be light and casual. For a boutique with expensive clothes that the ladies visit different ages, you should choose something more solid and "elegant".
First of all, look at similar companies to identify your main competitors, as well as analyze their promotion methods. Formulate the main requirements that you make to the name. This will help you choose the right option.
There are many options for naming a company. The easiest way to come up with a good name for your company is to brainstorm. Write down all ideas, even if they seem stupid and completely useless to you. The more sketches you make, the easier it is to choose the right option. Involve your friends and family in this cause. Maybe they can give you good advice. A good helper for you can be a dictionary or manual with specialized foreign vocabulary.
If you decide to use a topic word, you should consider whether it will be understandable to all customers. Sometimes complex names scare off buyers, so it is better to use them for companies that work with a certain number of customers.
When choosing a name for your company, do not forget that you will often have to pronounce it in personal meetings with clients and partners, as well as during telephone conversations, so pay attention to how it sounds in different conditions. Little things like that can have a big impact on a company's image.
Serious organizations are very sensitive to their reputation and image, so they usually turn to naming agencies for help. Professionals conduct a study of the company's activities, analyze the market, and then offer several options for naming the company that fully comply with all the requirements of the legislation of our country. The choice is up to the customer.
Before you register a company, decide, ? It is desirable at first to work as a private entrepreneur. In this case, you can significantly save on paperwork. You will be prompted by the tax office at the place of residence.
If you are opening an LLC, you must provide the full name of the company. In this case, the use of foreign words is allowed, but only in Russian transcription. , is not reflected in the company name. There are few restrictions in choosing a name for a company, the most important thing is to approach this issue creatively.
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If you cannot decide how to name the company, examples of names will help you find the right solution:
Regardless of how you name the company, at the first stage you will have to spend a lot of time and effort on its development. Pay special attention to accounting, customer service and marketing policy. If you do everything right, in a few years the name of the company will be known not only in our country, but also abroad.
The question of how to name an LLC is a very serious one. Simply put, how the ship is named also depends on how it sails.
More specifically, the name LLC refers to marketing tool, and cases of changes in the financial condition of the organization after changing its name are known.
In addition, the business card of the company - its name, should evoke positive associations and impressions among consumers and others. Especially if customers are still not familiar with the company.
Gone are the days when the same signs hung on all stores; in times of competition, choosing a company name requires a special approach.
How to choose the name of a firm or company, based on the laws of the Russian Federation?
The Civil Code, article 1473, part 4, confirms that legal entity an individual name must be chosen, reflected in the main documents of a commercial organization. It must be registered in the Unified State Register of Legal Entities.
There are certain rules that explain how to choose the name of the organization. Violation of the conditions for choosing a name may result in refusal of registration in the register.
Rules for the formation of the name of a legal entity:
The LLC sign must be memorable and resonant. It is desirable that it be associated with the profile of the organization.
Note: coined phrases should be based on federal law No. 14 of the Civil Code, adopted on February 8, 1998, describing the requirements for limited liability companies.
How to come up with an interesting, memorable name? Even customers will be happy with a simple and pleasant name of the organization, it will serve as an advertising tool.
How to choose the right brand name?
An easy-to-pronounce, positive-emotion sign can:
Lucky titles should not have a time frame, they are aimed at the future prosperity of the organization. For example, "Sport - 2001" will not be relevant in 2018.
It is worth noting: do not look for a list of free titles. If the name matches the one already listed in the Unified Register, your organization will differ in registration number. Therefore, name your company whatever you want, but within reasonable limits.
The main condition that must be observed when choosing the designation of an organization is the inadmissibility of designations that violate the principles of morality, public interests and humanity.
Prohibited use:
Consider: if you want to add a part of “Ros” or “Mos” to the name, you must obtain permission from the Interdepartmental Commission, where you will need to pay a state duty of up to 50 thousand rubles.
Permission to use the words "Russia" or "Ros" is obtained if:
The use of the word "Moscow" is justified by the Decree of the Government of the capital No. 147, issued on March 27, 2015. It discusses the order in which the state symbols of the capital can be used.
Violation of certain rules for composing the name threatens with legal claims and lawsuits that may result in bans on this name and financial losses.
Creative LLC names can be obtained from naming agencies that can be contacted online. The options proposed by them can be very different, the main thing is that they be happy.
And experts select them as they like, sometimes just alphabetically. For example, listing beautiful words with the letter "A".
However, their services will not be free.
Names for brands construction companies can be justified by the reliability, trust and competitiveness of the organization.
Construction company name options:
Here you need to be very careful. Clients are unlikely to believe that the builders of Mig Dom Stroy can build, for example, a medical center with high quality and on time.
Trade objects need to be decorated with memorable and accurate signs, rich, reflecting the type of activity of trading companies:
Brands of transport companies should stand out from competitors.
Their names may be:
Examples of the names of companies engaged in cargo transportation are Avtotrans, Transservice.
For taxis often use - "Mustang", "Fast and Furious".
The prefix "Auto" is widely used, for example, "Favorite auto".
The names of furniture enterprises can be justified:
Such organizations have weighty and unshakable names: "Partner", "Advisor", "Themis". Such brands create an opinion about the high qualification of the company's employees who are able to solve any legal issue. The best of them achieve high goals.
Brands in tourism depend on the specialization of the company.
For a beach holiday suitable: "Sea Breeze" and "Sunny Beach".
In the presence of sightseeing trips - "Oasis", "Columbus", "Traveler". Prefixes "Cruise", "Travel", "Line" and "Tour" are common.
Neutral names are given to companies with a diversified business, those that do not cling to any profile. For example, a historical name or the name of a mythical hero.
If you do not consider yourself an idea generator, you cannot come up with an original and successful name for your company, then re-read the article and the answer will come by itself. Good luck!
Watch a video that gives practical advice on how best to name an LLC:
Decided to start your own company? Take care to choose a good name for her. Without a name, you will not be registered with the tax authorities and the pension fund, you will not be able to open your own account, sign various contracts and maintain economic activity. But how to come up with a company name and what should it be? You should think about the name in advance, before you go to register with the licensing authorities. It should be harmonious, short and memorable, attracting customers, not scaring them away. Don't know how to choose the right name? Let's take a look at this moment.
The local tax office can register almost any company name. But do not take the first word or expression that comes to mind - think carefully about the name of your company and try to make it reflect its essence.
The name of the company should reflect its essence
Observe the following rules:
Note: often the tax authorities do not register a company with a name that is already active in the city. You should take care that the name is unique.
Most people select companies either by the reviews of friends / acquaintances, or by finding them on the Internet. A sonorous, beautiful, memorable name has to itself, sets up for positive and communication. Think for yourself who you would turn to - the Leader company or PischPromBytDostavka. The leader will immediately be remembered, it will be easy to find her on the Internet, advise her friends and write down the number in the phone book.
But when choosing a name, you should be careful. People often make the mistake of giving their businesses controversial names. For example, the Gorgon beauty salon or the Atlantis travel agency is not the most reasonable solution, precisely because the name has a hidden meaning that crosses out the successful activities of the company.
When writing a business plan, you will most likely conduct market research and draw a portrait of your client. Focus on it, but don't overdo it. If most of your customers are teenagers and young people, then you can use some slang word (for example, Bomba store). But such a name will certainly not be to the taste of older people who are poorly versed in modern trends.
The company name should be simple and memorable
Also try to link the name to what you will be doing. For example, the name "Cheap overalls" immediately determines the type of your activity and the pricing policy of the company. It will be of interest to a wide range of workers who use workwear, as well as management looking for interesting offers for their production. But the name “Inexpensive elite mink coats”, on the contrary, will spray your audience. Those who are looking for an elite mink will not want to go to an inexpensive store for the general public, and those who want inexpensive fur coats will immediately discard your option because of the elite.
People often choose beautiful names firms that have nothing to do with the profile of work. But this is not so bad - there are situations when the name misleads the client and creates a large flow of non-target audience. For example, you are selling optical sights and night vision devices for hunting. Your company is called "Sharp Eye". Most visitors will think that you can buy contact lenses, glasses, or, in extreme cases, spyglasses with binoculars, but not night vision devices.
Note: if it is not possible to bind the name to the activity, then take a neutral, expressive name. This is a good option for large and small companies.
If you take some banal name, for example, the Aphrodite beauty salon, then you simply will not be found in search engines or in directories, since there will be a huge number of such salons in all regions of our country. Try to choose something unique - this way you will be quickly found on the Internet, you can easily climb to the TOP without serious investments.
Read also: How to earn money for an apartment without an apartment and a good income
How to name a company so that it is successful, profitable and attracts customers? Try to evoke positive emotions with her name. Avoid negativity and controversial situations. For example, the Nif-Nif cafe will evoke associations with a children's fairy tale for some, and for others with a pigsty. Clothing store "Garden of Eden" - also not the best choice, because in paradise, according to legend, everyone walked in the costumes of Adam and Eve.
Come up with several options and experiment with them, discussing with friends and colleagues
It is also not recommended to call a business by its own name or surname. In extreme cases, somehow beat her to get an interesting name. For example, the owner Vladislav Dorn decided to open his own travel agency and call it in tune with his name. In this case, the name “Lord of the Roads” would be a good alternative. But the hairdressing salon "Lana" has a right to exist, since the name here is quite abstract. Another reason not to call the company by its name is the possible sale of it in the future. It is unlikely that the new owner will want to manage a company named after someone who is not clear.
The simpler the name, the easier it is to remember. Don't overload your customers with unnecessary information. For example, you decide to open a candy store. You can call it "Vali's Delicious Raisin Cupcakes", but this name is unlikely to be popular. But “Funny Marmalades” will surely be remembered and will attract many new visitors with children to you.
Come up with a few names and “test” them with your friends. Give them a name, find out what associations it evokes. Do the same experiments with children - they may give you unexpected results.
The law clearly regulates the requirements for the name of companies, so be sure to carefully study this section. Let's figure out how to name a company so that it is successful. The list of title requirements is as follows:
Note: you can register two names for the company - one is official, the other is short. This will allow you to significantly expand the capabilities of the company.
Brevity is the sister of talent, the simpler the name, the more customers will remember it
For example, your company's official name is Irkutsk Specialist Management Firm, or IFUS for short. IFUS is an interesting and memorable name that will appear in advertising and colloquial language, and in official documents there will be a full transcript of this name.
The name of the company is the first thing that potential customers, suppliers and other partners pay attention to. Therefore, choosing it is an important step in building a successful business. The name should be unique, catchy and memorable in order to stand out from the competition and evoke a positive reaction from consumers.
Below are tips for choosing a company name for an LLC, examples of company names from various industries, and legal restrictions.
Choosing a name, the company should build on the reaction of customers. If it is understandable to the consumer, causes positive emotions and thus contributes to sales growth, then it can be considered successful.
It is worth paying attention to the following nuances:
Advice: using foreign words in the name of the LLC, clarify their meaning so that consumers do not have problems with interpretation.
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |
BUT | B | IN | G | D | E | Yo | F | W |
AND | Y | TO | L | M | H | ABOUT | P | R |
FROM | T | At | F | X | C | H | W | SCH |
Kommersant | S | b | E | YU | I |
To find out whether the energy of the name of an LLC corresponds to the type of activity of the enterprise, it is necessary to represent each letter of the name as a number and sum up until a single digit remains. Example:
After doing the calculations, you need to turn to the decryption:
Consider options for different companies.
In this area, it is important to create a sense of reliability in customers. The most popular prefixes in the names of construction companies are "house" and "build". List of examples:
The name should inspire the client with confidence that his problem will be solved by competent specialists. The sonorous names of the founders and words associated with law and law are often used. List of examples:
Name transport company, as a rule, should evoke associations with the road, delivery and cargo. List of examples:
Associations with the sea, sun and relaxation will be appropriate. If the company is highly specialized (only last-minute tours, trips to certain countries, etc.), this should be reflected in the name. List of examples:
For a positive perception of the company, you should choose solid names that directly or indirectly indicate the type of activity. You can play around with the words "audit", "expert", "balance", "accounting", etc. List of examples:
Clients perceive medical terms and words related to health best of all. List of examples:
The name of the company can be associated with luxury, comfort, style or interior items. List of examples:
Advice: if you are planning to open a business, check out.
According to regulations Russian legislation, prescribed in Article 1473 of the Civil Code, the following cannot be used in the name of an LLC:
In general, the following requirements are imposed on the names of an LLC:
In addition to what is prohibited by law, the name is not recommended:
Often, businessmen entrust the development of a name for their company to professionals in the field of naming - this is the name of the process of creating an original name for an organization. The specialist's task is to come up with a commercially successful name that will be used as a marketing tool.
You can turn to numerous design studios for help by entering the phrase “order naming” in the search engine. Freelance copywriters also provide this service. You can find a contractor for an order or hold a competition among authors, for example, on the site freelance.ru.
When coming up with the name of an LLC, it is recommended to focus on ease of pronunciation, memorability and originality. If you need a name that brings good luck, you can create it based on the principles of numerology. The name must not be offensive and infringe intellectual property rights. You can order a company name in a studio that provides naming services.
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